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The store was located near the first bridge built across St. Paul river, in the 1940’s, connecting the Capital Monrovia to one of its suburbs, known as Vaitown. Thanks to its excellent services, Elias Haddad store soon developed into a household name for potential buyers, and into a landmark, which the public used to direct one another to nearby locations.
In 1960, Elias Haddad store was officially registered under the name “BRIDGEWAY CORPORATION”. Since then the CORP. moved from one success to another. Today it is recognized as a leading business house in Liberia, where thousands of small businesses look-up to it, for the supply of foodstuffs and General merchandise.
BRIDGEWAY CORP” presently operates from an office situated in Claratown Monrovia occupying a space of 600 square meters. It is fully equipped with modern equipment and instruments supplemented by ideal working conditions. It is operated by a cast of (300) employees managed by a professional team of expatriates and Liberians. The CORP also occupies ample warehousing space within and without the FREEPORT OF MONROVIA providing storage space fit to accommodate up to 40,000 tons of food and other items. The whole system is supported by (50) pieces of equipment ie forklifts, trucks and pickups geared to ensure proper storage, and timely delivery of goods, to its customers. BRIDGEWAY CORP. adopted, an altruistic policy thereby adding a moral dimension to its trading role. It undertook, spontaneously, the obligation of maintaining ample stocks of rice, at all times, to ensure uninterrupted supply of this important commodity, being the country’s staple food, and a security item par excellence.
In addition to the aforementioned roles, “BRIDGEWAY CORP.” has been the source of support, and guidance to an offspring of (11) daughter companies established in Liberia and overseas, all of them totally owned by the Haddad family. Furthermore the CORP. was instrumental in supporting many other businesses, in Liberia owned and operated by others including Liberian citizens. And last, but not least, THE “CORPORATION” provided substantial assistance to its loyal Liberian employees by encouraging them to build their own houses supplemented by financial support.
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